Vertical Integration
Amazon has built its portfolio by acquire many established businesses over time which can refer to a vertical integration. Amazon explore to new kinds of online retail venture such as purchasing Livebid.com to enter online auctions. Amazon bigger their businesses to the global scale as well. For global expansion, Amazon first enter into English speaking countries by acquire
Expansion of marketing channels
Even makgeolli which is made from premium and health ingredients can not be sold at the fine price unless there are proper marketing channels for the product. With the release of special makgeollis, producers also had to renovate existing marketing channels. Especially, producers with large scale of firm have expanded the marketing networks all over the country. T
centralized warehouse
Electronic transformation
High similarity
Almost same business model (SPA)
Same market
Similar resources
Difference of Business model(H&M)
In House System
Total fashion shopping
More aggressive expansion
S
High brand recognition
Cost leadership
Trend leadership
Fast distribution
W
Too centralized.
Limits of the organizational
structure.
2. (주)오리온
(1) 기업선정이유 - (주)오리온
(주)오리온은 2001년 9월 동양제과를 중심으로 미디어(ON MEDIA), 영화(메가박스), 엔터테인먼트(스포츠 토토)등 관련 10개사가 동양그룹에서 분리하여 독립된 그룹으로 먹는 즐거움에서 보는 즐거움, 느끼는 즐거움까지 소비자 욕구를 충족시키는 사업 분
★조직문화
다양한 계열사를 보유하고 있고, 각각 다른 문화를 가지고 있는 원래는 하나가 아니었던 회사들을 금호아시아나라는 이름으로 하나로 통합하기는 쉽지 않을 것이다. 이들에게는 적게는 몇 년간 많게는 수십년간 축적된 그들만의 기업문화가 뿌리깊게 박혀 있을 것이고, 한순간에 물리적
SEC’s “Open Architecture” stands for Being able to access more software through Samsung Devices
That is Opposite way of General thinking
products life cycle is getting short and software business is more profitable.
And strong Contents can appeal to youth market more like Sony as well.
Despite all the concerns Samsung Passed over their competitors by various technology, by Making diver
생산전략-인하우스(In-House)방식
자라(ZARA)의 제품이 디자인에서 매장으로 입고되기까지의 리드타임(디자인 기획부터 판매까지 소요되는 시간)은 3주면 충분하다. 패션산업은 유행예측을 기본으로 해야 하기 때문에 리드타임이 줄어들면 예측오류도 줄어들어 경쟁력을 확보할 수 있는 것이다.
자체
About H&M
Hennes & Mauritz AB comprises five different independent brands
a total of approximately 2,600 stores all over the world.
From a single women wear store in 1947, to a global company offering fashion
introduce e-commerce in the US.
“H&M produces trendy fashion product and offer it for affordable price to consumer.“
- Rolph Erickson
.
.
4P - Product
H&
II. How is CBM formed
Coalbed methane (CH4) forms in one of two ways. During the earliest stage of coalification (the process that turns plant detritus into coal), biogenic methane is generated as a by-product of bacterial respiration. Aerobic bacteria (those that use oxygen in respiration) first metabolize any free oxygen left in the plant remains and the surrounding sediments. In fresh water
[ CJ 홈쇼핑 M&A 사례 ] 일부발췌
내실 있는 기업과의 인수합병을 통하여 그룹의 globalization을
꾀하고 있는 CJ는 중국·필리핀·터키·브라질 등에 공장을 설립하고
중국의 TV매체와 합작하여 동방 CJ홈쇼핑을 세우는 등 다양한 국외활동을 펼치고 있다.
그리고 이 같은 글로벌화를 통해 2013년 매출의